La importancia de un diseño web responsive
¿Cuántas veces a la semana te sientas ante el ordenador para actos tan cotidianos como consultar tu correo electrónico, revisar tus perfiles de redes sociales, mirar tu cuenta bancaria, o contestar mensajes? Estamos seguros de que a muchos habréis contestado “ninguna”. Y es que, según el informe Cisco Mobile Networking Index se calcula que para el año 2022 habrá 41 millones de usuarios móviles, lo que supondrá un 88% de la población. Sería absurdo, por lo tanto, diseñar la comunicación digital de tu negocio sin tener en cuenta que probablemente será consumida desde un dispositivo móvil. Por eso en hi sabemos la importancia del diseño responsive de tu sitio web.
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Responsive es una técnica de diseño y maquetación web que adapta tu página a los distintos tamaños de las pantallas de dispositivos móviles.
Es una forma de incrementar la accesibilidad y facilitar la lectura a los usuarios de nuestra página. De esta manera mejoramos la experiencia de navegación y hacemos que nuestros clientes accedan de manera más sencilla a todos los rincones de nuestra web. Para conseguir un diseño responsive eficiente hay que simplificar y esto implica priorizar el contenido al que queremos darle relevancia. Un diseño responsive afecta directamente a la experiencia de usuario.
Otra ventaja de responsivizar es que así como antes existía una versión móvil y una de escritorio para el mismo sitio web, ahora con un diseño responsive las unificamos. De este modo, además de hacer nuestra web más accesible, influimos directamente sobre nuestro posicionamiento SEO, ya que nos evitamos duplicar el contenido y dividir así las visitas a nuestra página. Por no hablar del coste económico que supone el mantenimiento de dos webs en lugar de una.
Esto no afecta únicamente al formato de tus acciones, si no también a su contenido, ya que la capacidad media de atención de los usuarios móviles es de 8 segundos. Es importante idear campañas pensadas exclusivamente al consumo en dispositivo móvil: desde la imagen que se va a utilizar(que será consumida en formato móvil vertical) hasta el tipo de eslogan que puede tener más o menos gancho en esos pocos segundos de atención del usuario.
Ahora que ya sabes qué es eso del responsive ¿Te has parado a pensar si tu web está adaptada al consumo en todos los dispositivos? No vamos a caer en la afirmación tan manida de “El responsive es el futuro”, porque aunque no lo creas, el responsive ya es el presente.
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